For the love of all things content
Content’s the thing—but not all content is created equal. Welcome to the Content of Things hub, where we try to make sense of content and promote great content experiences that connect brands with customers.
Content Experiences
How to bridge the gap between your brand and your customers
Disconnected and fragmented campaigns are a common pitfall for many marketers. And the impact? The connection with customers remains elusive, and brand loyalty becomes a mirage. So, what’s the secret sauce to foster brand loyalty and enhance customer relationships? The answer lies in creating unforgettable content experiences. But what exactly does this mean? In this article, we’ll cover all that and more.
Good Content VS Great Content
The difference between good and great content, and why great content matters for your brand
The most common complaint I hear from my prospective clients is that they’re not getting the traffic or ROI they expected from their content. They’ve revamped their websites, published articles on their blogs, posted on social media, put together eBooks, created infographics, and done everything else they thought would generate interest in their products or services. But it hasn’t worked. Why? Because their content isn’t that great, it’s just plain old good. Read on to learn more about the difference and what to do to get great content.
